Corporate Event Photographer: Speed of Social Media
It is a new age in a new world and at this time, everything is fast-paced. Speed is the first name of everything. In business settings, every second count, every minute count, and every hour count. In business, time is crucial.
Organizations that choose a corporate event photographer set out to achieve a specific objective: to serve the public with the story fresh, and un-stale. Of course, the organization also wants to have the event in memory, the photos help in that regard, but the public wants the story (photos) of the event as quickly as possible. Nobody is interested in yesterday’s news. There will be so many new stories to talk about that stale images of yesterday’s event don’t matter anymore.
Hey, photographer! After 24 hours, it’s late
Typically, organizations would want the photos within a couple of days. Which is not a tough task if you ask me. From experience, these photos are used for branding and awareness. So companies seek to get them out on their social platforms like Facebook, Twitter, Instagram, Pinterest, etc. as quickly as possible. Just as timing is essential in photography, it is equally important if the organization is ever going to evoke the desired emotions from its audience and fans on social platforms.
How I get it done quickly, with quality
I don’t think I’d be successful in shooting corporate events if I don’t have a quick turnaround. I don’t think anyone can. To get things delivered quickly, I usually do one or both of the following:
Spend little time post-processing: this might sound obvious, but it is a no-brainer. If I get the parts leading to post-processing right, then I should spend little time post-processing. If the shots are already great, I’d need a little time to make them awesome during post-processing. Many things actually factor into this part though – experience is a factor, the equipment I use is a factor, and diligence, and organization are also important. And I rely so much on my photography techniques and expertise to nail it how I want before post-production.
I take multiple shots and then narrow them down to the best images, before bringing the files into editing software. I mainly use Lightroom and Photoshop to edit my images. As a consequence of using them over the years, I’ve got in-depth knowledge of how they work.
More hands-on-deck: the event doesn’t have to be long hours or very large before a photographer decides to bring more hands on it. Some organizations seek exceptionally short turnaround, in such cases, I usually get more guys to work on it. As long as everyone is a professional and knows what they’re doing, what is needed is a little coordination and everything turns out as expected. with some taking pictures and others editing, the time needed could be half that of a single photographer.
Since it is usually a single, continuous event, I normally batch process, when possible and suitable. We normally deliver everything via the photo shelter page online, of course, a disc is also an option if required.