Event Photographer Best Practices
Event photography is a tricky business, but if done right can earn you a comfortable income. In order to get the low-down on the biz. So if you are going to be an event photographer, here are some of the best business practices that you can do to make yourself look professional
Images should be easy to find
The quicker a customer can find the images they want, the better their experience will be, and the likelihood that they’ll complete a purchase is increased. Think like a customer, and make the experience of finding images fast, easy, and obvious.
Create a sense of urgency
This is actually quite important, and as you read through the rest of these points, this keeps coming up again and again. Event photographers (including wedding photographers) have found that they make more sales if they set a deadline of some sort. Create a special offer that will eventually expire, or make sure they know that the images won’t be available after a certain date. Without this type of motivation, people are less likely to act, and more likely to put the purchase decision of to later.
Remember that you’re running a business
Sure, shooting pictures for a living may be fun, but it’s important to remember that it’s also a business. Do your homework, understand your true cost of doing business and tailor your products and services accordingly. Keep a close eye on what sells, and what doesn’t, and keep improving your processes so you can maximize profits through efficiency.
Shoot where the money is
As you’re shooting, take a look around you – there’s money making opportunities all over the place. Don’t just concentrate on the obvious action in front of you. Shoot people in the crowd, shoot emotion and reaction, shoot fans, shoot preparation and warm up, the possibilities are almost endless. Shoot like a journalist, and think like a business owner.
Make images available immediately after the event
Don’t wait a month to get the images out of your camera and into the waiting hands of your customers. The sooner you can start letting people see the photos, the better. People are more motivated to buy images the closer they are to the event. Wait a week and many of your customers will have lost that motivation – and your sales will suffer.