Las Vegas Photographer Instagram

Should a Las Vegas photographer use Instagram to showcase his or her work?  Photographers may consider this option although there are some potential problems.

Too much information:  It is very easy to post nonbusiness things on social media.  While the cute picture of the grandchild might be fine for a personal social media page it doesn’t necessarily belong on a photographer’s professional page.  The same goes for sharing posts.  The Las Vegas photographer needs to be wary of this.

Lack of control:  What is posted on social media is published.  It’s likely to be shared and credit may not be given to the photographer.  These freebies can cut into business.  The person who might purchase the Las Vegas photographer’s work now doesn’t have to.  It might be best to keep sample photos on a business web page where the photographer has control.

Visibility:  This is where social media excels.  Being a Las Vegas photographer means getting the name out there so that people can find you.  A photographer can use samples that don’t cut into the money making a side of things to showcase what they can do.  Instagram is probably better for this than Facebook because it is a more picture intensive site.

If a Las Vegas photographer wants to use social media such as Instagram it is advisable to have two accounts.  One account can be for personal use.  Post all the political comments and cute baby pictures on there.  On the professional site, the photographer should stick to business-related themes.  This can be announcements about promotions, sample pictures or contests.

If you go that route you will want to develop a following.  This can be made up of previous clients as well as other businesses.  Those who work in Sin City stick together.

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